Don’t you just love it when you’re sitting down with the family enjoying a lovely evening of television viewing and then all of a sudden the ads start. You know the ones I’m talking about. The ones that make you squirm. Yes I’m talking about feminine products. Ok we all use them but seriously do we really need to be marketed to? We have our brands, we use what works for us and I’m fairly sure none of those stupid ads make you want to switch. Some things just don’t require advertising.
Not so very long ago I went on a crazy buying spree because my particular favourite product had been discontinued. Yes it was a little irrational but when you start using a product at 13 then you have a connection 🙂 I went all over the city buying whatever I could find. It turns out my buying spree was totally unnecessary because although there was a shortage for some inexplicable reason, shelves have been restocked and the world is back in the right order. During that time though, I never once used advertising to pick another product. I just went to the store and bought a different box.
Once upon a time these products were only advertised after a certain time of evening after the children were long in bed. There were no questions about what they were about.
We shouldn’t have to explain to our young children what vagisil is at 3pm watching a movie. Although I have no problem explaining it, I personally would rather not have to sit through any type of feminine product commercials at any time of day or night.
But now of course, we are bombarded by products like vagisil, nuvaring, many and varied tampons and sanitary pad ads. Even KY products. These ads are just weird. Let’s be honest they’re totally bogus! Nobody feels like swimming, surfing and playing tennis at ‘that’ time of the month. All you wanna do is curl up in bed with lots of pills and junk food.
I’m sure men don’t really want to be subjected to these ads either. Grand Master D tries to tune out and Miss Gremlin always has a weird look on her face. It’s secret women’s business right? When you need your husband/boyfriend/partner to shop for you, I’m sure you’re extremely specific as to which brand you want.It’s almost apart of your identity. They don’t need to recall ads to buy your tampons. That’d just be weird. (yeah I went there) I make sure I am always stocked up so such an occasion need never arrive 🙂
I don’t know the answer. I don’t know how else the companies can make their sales margins and frankly I don’t care. Every woman between 12-50+ yrs use these products so they really have a captive market. Until something completely different arrives on the market all the products are pretty much the same, like diapers (nappies). Maybe some work better than others but that’s up to you to work out. You can’t find the best product by watching a tv ad of a woman in a white lab coat pouring blue liquid on a pad. Dah! Some things are just trial and error, no way around it.
Check out Summer’s Eve Hail to the V campaign. It’s the most ludicrous thing I’ve seen on tv. They can’t be serious. I haven’t seen it in a while, so maybe they pulled it. It’s a bit degrading actually. Not to mention using products like that aren’t even very good for you according to OB/GYN’s. Anyway you judge for yourself.